GEMALLI / FLOW TECHNOLOGYFACET STUDY 01

Gemalli Flow Tech   /   FIELD NOTE 20

Look at the idea from every side.

A study of how small changes in perspective can reveal a more useful direction.

Explore the idea   ↓
01
◇

Cut away noise

Remove the steps that do not help a person move forward.

02
◈

Keep the detail

Preserve the context that makes the next choice understandable.

03
✧

Finish the whole

Bring the pieces together into one coherent experience.

GEMALLI FLOW TECH / NOTES 20

Look at an idea from more than one side

A product concept becomes stronger when it is examined through use, clarity and character.

What can a person accomplish?Utility
What should the experience feel like?Expression
What is likely to change as needs evolve?Adaptation
CONCEPT PREVIEW / EXPLANATORY CONTENT