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Cut away noise
Remove the steps that do not help a person move forward.
Gemalli Flow Tech / FIELD NOTE 20
A study of how small changes in perspective can reveal a more useful direction.
Explore the idea ↓Remove the steps that do not help a person move forward.
Preserve the context that makes the next choice understandable.
Bring the pieces together into one coherent experience.
A product concept becomes stronger when it is examined through use, clarity and character.
What can a person accomplish?Utility
What should the experience feel like?Expression
What is likely to change as needs evolve?Adaptation